Can you glow on ramen money? Yes — and here are 10 TikTok-friendly steals that prove it.
You don’t need designer prices to look camera-ready. TikTok trends aside, a few smart picks can give big payoff.
From pore-blurring primers to buttery glosses, these gems are wallet-friendly and actually work. Quick swaps. Big results.
Top Budget Picks
The Ordinary Niacinamide 10% Zinc Serum
A targeted, lightweight serum that visibly evens skin tone and reduces oiliness over time. Affordable and straightforward — a staple for many multi-step routines and skin concerns.
What this serum does
This product pairs a high 10% niacinamide dose with 1% zinc PCA to tackle excess oil, visible pores, and uneven texture. It’s designed to be layered into morning and evening routines and is especially helpful for combination and oily skin types.
Benefits, evidence, and real-world use
Many users report smoother texture and reduced shine within a few weeks; others note visible pore refinement after consistent use. It’s popular because it delivers clinically-backed ingredients at a very accessible price, making it a consistent go-to in K-beauty and minimalist routines alike.
Limitations and safety notes
If you have very sensitive skin or are on active retinoids, perform a patch test: 10% niacinamide can sting for some people. Also, while it helps control oil and congestion, it’s not a standalone acne cure—combine with proper cleansing and targeted acne treatments as needed.
Tips from the community
Layer under moisturizer and sunscreen in the morning; at night it pairs well with hydrators but avoid mixing with pure vitamin C serums directly to prevent potential incompatibility for beginners. Overall, a practical, high-impact step for many TikTok skincare rotations.
e.l.f. Poreless Putty Primer
Creates an ultra-smooth, blurred canvas that helps makeup apply evenly and last all day. Lightweight feel with impressive pore-minimizing results at a very accessible price point.
What this primer accomplishes
The Poreless Putty Primer is designed to fill in visible pores and smooth skin texture, giving foundation something ideal to adhere to. Its putty-like texture transforms into a silky finish on contact and helps makeup look more even and last longer.
Benefits and real-use feedback
Many reviewers rave about the airbrush effect it gives—foundation glides on easier and often uses less product as a result. It’s versatile across skin types, and the illuminating version provides a subtle healthy glow without grease.
Practical advice and caveats
Scoop with a clean spatula or finger to avoid contamination. Apply a thin, even layer—overapplying can make the surface feel thick. Overall, it’s a standout primer that regularly earns praise for delivering high-end results on a drugstore budget.
Maybelline Fit Me Matte + Poreless Foundation
Delivers a natural matte finish with medium buildable coverage that blurs pores and controls shine. Broad shade range and consistent performance make it a dependable foundation for many skin types.
The everyday workhorse foundation
Maybelline’s Fit Me Matte + Poreless was formulated for normal to oily skin to deliver a natural-looking matte finish that reduces the appearance of pores. It’s buildable from medium to near-full coverage when layered carefully, making it a versatile staple for many routines.
Why it’s a drugstore favorite
Many users praise how it photographs and holds up through the day without feeling heavy. It’s frequently recommended by beauty influencers for beginners because it’s forgiving, blends easily, and pairs well with both brushes and sponges.
Application pointers and caveats
For dry or textured areas, moisturize first and consider a hydrating primer to avoid patchiness. Set with a light powder in T-zone areas for extra longevity. Overall, a dependable, affordable foundation that suits a variety of daily looks.
essence Lash Princess False Lash Mascara
Delivers bold volume and impressive length with a conical fiber brush that sculpts each lash. A wallet-friendly mascara that many users call a dupe for pricier formulas.
The drama without the falsies
Essence's Lash Princess is designed to give a theatrical lash look reminiscent of strip lashes. The conic-shaped brush focuses product at the base for volume and fans out at the tip for length and separation—exactly the combination creators love for quick TikTok transformations.
Performance highlights
Fans rave about how a couple of coats produce an immediately fuller lash line perfect for selfies and tutorial content. The mascara holds a curl reasonably well and is praised for its dramatic finish given the very low price point.
Practical notes
If you want waterproof performance for humidity or crying scenes, seek the waterproof variant. For everyday wear, remove thoroughly at night to avoid mild flaking reported by heavy sleepers or those who nap in makeup.
L'Oréal Voluminous Lash Paradise Mascara
Creates dramatic volume and noticeable length with a soft, feathery finish that resists flaking. A reliable pick for everyday glam and trending lash looks without designer prices.
Why lash lovers rave about it
This mascara is formulated to give both volume and length while keeping lashes soft to the touch. Its wavy-bristle brush loads up the formula and separates lashes for a full fringe effect that photographs beautifully in close-up beauty shots.
Real-world performance and pros
Many users note visible lift and fullness after a single coat; layering builds drama without the brittle feel that some mascaras give. It’s a frequent “holy grail” find in TikTok tutorials because it’s accessible and delivers noticeable results comparable to pricier mascaras.
Considerations
If you like very precise lower-lash application or waterproof wear for tear-filled events, this non-waterproof formula can be slightly cumbersome. Also, waiting too long between coats sometimes leads to light clumping—apply and build while the formula is still tacky for best separation.
NYX Butter Gloss Non-Sticky Lip Gloss
Gives lips a silky, juicy sheen without the tacky feeling common in many glosses. Sheer-to-medium coverage and comfortable wear make it a TikTok staple for everyday glossy looks.
The gloss that plays well on camera
NYX Butter Gloss is known for its smooth, non-sticky finish that melts onto lips and leaves a juicy sheen. It’s versatile enough to wear over lipstick or alone for a comfortable glossy look that translates nicely on video.
Benefits and what users notice
Users love how lightweight it feels—no gooey residue—and how it keeps lips soft. The gloss is especially popular as a finishing touch in makeup tutorials where a subtle shine completes the look without competing with bold lip color.
Wear and real-world tips
Expect to reapply after eating and drinking; pairing with a matching lip liner extends wear time. For shimmery finishes, dab lightly if you’re concerned about emphasizing fine lines. Overall, a comfortable, camera-ready gloss that’s easy to love.
e.l.f. Hydrating Camo Full Coverage Concealer
Offers impressive creamy, hydrating full coverage that blends seamlessly without caking. Comfortable for under-eye use and versatile for spot correcting or sculpting.
Coverage meets comfort
This liquid concealer aims to deliver full, crease-proof coverage while keeping the skin hydrated. It’s formulated with moisturizing ingredients so it doesn’t cake or settle into fine lines, making it a go-to for under-eye brightening and spot coverage.
How it performs on real skin
Users consistently praise the concealer for covering dark circles and redness while maintaining a natural look. It blends well with fingers, brush, or sponge, and a little product goes a long way. Many reviewers compare its coverage to more expensive counterparts but appreciate the comfortable wear.
Tips and limitations
Because it dries down relatively fast, apply in small dots and blend promptly. If you have very oily skin, set with a light dusting of powder to prevent transfer and extend wear. For spot concealing, use a tiny amount and build up gently rather than applying a heavy layer.
Milani Luminoso Baked Powder Blush
Delivers a radiant, buildable flush with a soft shimmer that flatters many skin tones. Long-wearing and easy to blend, it’s a standout drugstore blush for glow seekers on a budget.
Why this one shows up in TikTok looks
Milani’s baked Luminoso blush is a cult favorite for good reason: it gives an instant healthy glow without needing a high-end price tag. The baked formulation results in a silky powder that sheers out beautifully, so you can go from subtle daytime flush to a more dramatic evening pop with a few extra layers.
Key benefits and what to expect
You’ll get a lit-from-within sheen that photographs well under ring light and in daylight, which is why creators use it in quick “get ready with me” clips. Users often praise how it lasts through a full day and doesn’t look flat or chalky after wear.
Practical tips and limitations
Apply lightly on a fluffy brush and layer gradually—a little goes a long way. If you have textured or mature skin, tap off excess shimmer or pair with a matte blush to avoid emphasizing fine lines. One reviewer reported the compact can crack if tossed in a makeup bag, so consider a padded pouch.
Final take
A pocket-friendly, versatile blush that gives camera-friendly radiance. Great for beginners and pros who want that easy, glowing cheek without breaking the bank.
Revlon Super Lustrous Cream Lipstick
Smooth, hydrating and richly pigmented with a comfortable finish. Great shade range and conditioning formula make it an easy everyday splurge that performs well on camera.
A lipstick that feels as good as it looks
Revlon Super Lustrous balances pigment and comfort by packing microfine pigments into a creamy, conditioning base. With 80% conditioning ingredients, it slides on smoothly and helps minimize the appearance of fine lip lines for fuller-looking lips.
Why people keep repurchasing
Users love how the formula feels lightweight yet moisturizing; it’s praised for consistent color payoff and flattering shades that translate well in photos and video. It’s an easy pick for everyday wear, date nights, or quick gloss-over tutorials.
Wear notes and tips
Expect some transfer with meals—pressing a tissue into lips after initial application helps set the color. For longer longevity, layer with a matching lip liner or use a thin layer of translucent powder between applications. A classic, reliable choice for performers and everyday glam alike.
wet n wild Color Icon Bed Of Roses Blush
Packed with pigment and easy to blend, this pressed powder provides a flattering flush without the price tag. A little product goes a long way, so it’s a solid pick for any makeup kit on a budget.
Powerful pigment, tiny price
Wet n Wild’s Color Icon blushes punch above their weight: highly pigmented, velvety, and simple to blend. The Bed of Roses shade gives a natural, buildable flush that’s flattering across many skin tones—no bank-breaking required.
What to expect when using it
A little goes a long way, so start light and build intensity. Many shoppers use it as an everyday blush or mix shades to customize their glow. Photogenic and easy to layer with bronzer or highlight.
Tips and small drawbacks
Because it’s so affordable, the finish and longevity won’t exactly mimic luxury powders—expect to reapply after many hours. Also, the pan can kick up some powder if you press hard; use a soft hand and a fluffy brush for the best results.
Final Thoughts
Top skincare pick: The Ordinary Niacinamide 10% Zinc Serum — Best for smoothing and pore control. Why buy it: it visibly evens skin tone, tames oil, and makes pores look smaller over time. Ideal for oily or combination skin and anyone battling texture or shine. How to use: apply a few drops to clean skin once or twice daily before moisturizer. Strengths: high-impact results at a tiny price, easy to layer, and a routine staple.
Top makeup pick: e.l.f. Poreless Putty Primer — Best primer for pore-smoothing and grip. Why buy it: it creates an ultra-smooth, blurred canvas so foundation applies evenly and lasts longer. Ideal for regular makeup wearers and TikTok quick-glam routines. How to use: use a pea-sized amount on T-zone and cheeks before foundation, or wear solo for a soft-focus, no-makeup look. Strengths: lightweight feel, excellent pore-minimizing results, and strong makeup-holding power.
wet n wild Bed of Roses = pigment punch for pennies. Seriously impressed.
Right? It’s a great affordable option for building your blush collection without breaking the bank.
Budget beauty wins are my favorite.
I picked up wet n wild Bed of Roses and Milani Luminoso last month and they’ve become go-tos. The finish is camera-friendly and doesn’t require a lot of layering.
Also, shoutout to e.l.f. Hydrating Camo — great for spot coverage when I’m lazy.
Would recommend for anyone building a TikTok-style kit on a budget!
Love this breakdown, Isabella — exactly the kind of kit we had in mind. Thanks for sharing your routine!
Which brush do you use for the blush? I feel like I’m always swiping too much.
I use a fluffy angled blush brush and tap off excess. Sweeping lightly builds the color without going clown-mode.
Agreed. Minimal layering but solid results = my kind of makeup.
Bought the Revlon Super Lustrous in 764 On the Mauve last week and wow — creamy, lasts through coffee (and a sandwich). Color is flattering but not too loud. Packaging feels a little nostalgia-y which I lowkey enjoy.
Omg same! It doesn’t dry my lips out like some mattes do.
Nostalgia packaging is a vibe. 😂
Great to hear you liked it, Robert. It does transfer mildly (creamy finish), so a blot or light powdering helps if you want less transfer.
Try liner underneath to increase longevity. I use a neutral liner and it helps lock the shade in place.
Does it transfer a lot? I’m always scared of leaving lipstick marks on cups.
Question for lash people: for clump-free dramatic lashes, do you layer essence Lash Princess then Mascara X (random), or is Lash Paradise enough? I’m indecisive lol
Layering can work but be careful — apply thin layers and let each one dry slightly to avoid clumping. Many readers prefer a single strong formula to keep lashes light.
If you want major drama, layer a lengthening formula first (thin coat), let dry, then add Lash Princess for volume. But for everyday, just Lash Paradise.
Tried the e.l.f hydrating camo and at first i thought it was too thick but turns out i just needed to warm it up on my finger. glides on better. pro tip: less is more 👍
Good tip! I always forget to warm concealer up. Thanks!
Warming product between fingers is a classic trick — helps with blendability and prevents cakey patches. Glad it worked for you!
Milani Luminoso is actually peak drugstore blush — gives such a glow without looking glittery. I also love that wet n wild Bed of Roses packs pigment for under $5. Two different vibes but both worth it.
Quick routine question: I use The Ordinary Niacinamide AM/PM — should I put primer (e.l.f. putty) over moisturizer and sunscreen in the morning, or over sunscreen? I always worry about messing with SPF.
Good question. Apply primer over sunscreen after your SPF has fully absorbed (wait a couple minutes). The primer shouldn’t reduce SPF effectiveness if applied on top, but make sure you applied adequate SPF beforehand.
I wait 2-3 minutes after SPF and then primer. No issues so far.
If you use a chemical SPF, letting it sink in helps. Physical SPFs might be trickier — just be gentle when layering.
TikTok: ‘Buy everything!’ Me: ‘I have rent to pay.’
But seriously, the primer + Butter Gloss combo sounds tempting. I refuse to be hoodwinked by a viral trend… mostly 😅
Two mascaras on the list — essence Lash Princess and L’Oreal Lash Paradise. I own both and TBH Lash Princess is my dramatic go-to for nights out; Lash Paradise is the comfy everyday one. Price difference is wild too lol.
Love that comparison — that’s what many readers report. Essence for drama, Lash Paradise for feathery volume daily.
Thinking about trying the e.l.f. Hydrating Camo Concealer — does it crease under the eyes? I’m in my 30s and have a bit of dryness under there.
Also consider applying a tiny bit of hydrating primer under the eye before concealer — helps a lot!
I have dry under-eyes and it was fine for me, just pat gently with a sponge to blend and avoid heavy layers.
Hannah — many readers say the Hydrating Camo is comfortable and doesn’t cake if you prep with a good eye cream and use a thin layer. Baking isn’t necessary; try a light dusting of finely milled powder to set without drying.
Love that The Ordinary Niacinamide made the list — been using it for months and my pores actually look smaller. 🙂 Lightweight and layers well under moisturizer. Anyone else notice less breakouts after a few weeks?
Same here! Switched from a more expensive serum and honestly can’t tell a difference. Just don’t forget sunscreen during the day.
Thanks Sarah — glad it’s worked for you! Many readers report similar improvements after consistent use. If you combine it with a gentle exfoliant, results can be faster (but avoid using too many actives at once).
Pores smaller AND saves money = win. Did you layer it over vitamin C or under? I get conflicting tips online.
Are most of these products good for oily skin? I have oily t-zone and need longwearing stuff — thinking about Niacinamide + Fit Me + Poreless Putty combo.
Yes, Michael — that combination is a common and effective routine for oily/combination skin. Niacinamide for oil control, Fit Me for a matte base, and the Poreless Putty for smoothing and grip.
Tried the e.l.f. Poreless Putty Primer and I CANNOT get it to play nice with my dewy foundations. It blurs pores great but makes some foundations look cakey on me. Anyone have pairing recs?
I use it with a lightweight, hydrating foundation (like NARS Sheer Glow) and it’s fine. Maybe avoid very thick/matte foundations if you want dewy finish.
Good point, David. The primer is best with medium coverage or lightweight formulas. Try a thin layer and buff your foundation with a damp sponge to prevent cakiness.